book summaries

Persuasive Communication Lessons: Persuasion IQ Book Summary

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Persuasive Communication is one of the cornerstone skills you need to have if you want to, get what you want, make your way and leave your mark in this world. This is a short summary of the book Persuasion IQ – by Kurt Mortensen. What is the book about? It’s about making people say YES …

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Story Telling Animal: Best Excerpts And Advice

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Why are we so enthralled by stories? What is it about stories that can completely influence our way of life and our behaviours? What makes us, after watching a good movie, to want to be the protagonist and behave like him? These are some of the questions that Jonathan Gottschall explores in his book …

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