Pitches can be tough, especially when you’re presenting to an audience that has seen an enormous number of pitches (It’s just hard to make an impression). Because your prep-work is the most important part, you need to be careful not to make some of the most common mistakes and this part of the pitch deck guide shows some of them:
Not Doing Research
Research is the first thing you need to do when doing anything in business. You have to know who you are meeting with and where they place their interest. The research is also important for the pitch itself – you have to know exactly what are you talking about when presenting in front of an audience.
Crafting Your Pitch Alone
The worst thing you can do when preparing a good pitch is not asking for a second opinion. A bit of guidance, encouragement and even love from your close ones can be crucial for delivering the right message.
Relying On Your Slides
Relying on your slides too hard when presenting is not a good idea. People should have an impression that your pitch is unique, not like you’ve fed the same lines to thousands of listeners before. To achieve this use the slides as supporting visuals, and use yourself and your verbal pitch as the number one weapon to present your idea.
Forget To Tell Your Story
You already know that telling a story is one of the key ingredients when pitching. Stories are emotional, and should definitely be a part of your presentation. They will pique an interest and prepare the stage for the numbers.
Forget To Present Your Team
Investors are eager to know what your team can do. They want to invest their money in people who can pull it off. The best way to do this is to present each person’s strengths and split the presentation up by expertise.
Rush Through the Presentation
Even if you notice you’re running out of time, try not to rush through the presentation. It is for essential people to really understand your idea.
Don’t rely too much on your notes, index cards, reading your slides or making it up as you go. Failing to practice prior the pitch, shows how little dedicated you are to your idea and business.
Using Buzzwords and Industry Jargon
Keep the pitch genuine using proof points, metrics, and anecdotes that the audience can grasp in a meaningful way. Similarly, steer clear of using too much industry jargon. Speak in layman’s terms so that the audience is actually listening to the description and not trying to figure out what was just said.
Too Much Humor While Doing The Presentation
A sense of humor is great, but using it too much can make things awkward. These people are professionals and they don’t know you too well to get your sense of humor.
Forget About Body Language
Some people forget about their body language – don’t be one of them. Body language matters – stand up straight with your shoulders back, smile and show some passion for what you’re doing.
Go Over Every Detail
Too much information will do you no favor. People will become bored and maybe won’t receive the message right. Once you have your message down, make sure your slides are visually appealing so you can keep it interesting.
Complicate Your Presentation
Try not to complicate your presentation or make it too long and full of information. Keep it simple. Remember – less is more.
Push Too Much
If the audience feels that they are being force-fed a value proposition to which they can’t relate to, their shield will go up and your presentation will be a disaster (don’t be salesy). However, by piquing their curiosity in a less forward way they would be left wanting more.
Taking Questions Too Personally
Try not to be offended or take a persistent line of questions personally. Try not to argue, as well. It is not the point to prove them wrong, yet to educate them on your opportunity and get valuable feedback in return.
No Exit Plan
Investors would like to see a ROI within a reasonable timeframe and you need to show them how it is going to happen.